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Pepsi plans worldwide campaign centered on emojis

Pepsi is gearing up to roll out a range of emoji-designed bottles and cans to 100 markets around the world, including the US. The push includes country-specific emojis, and the brand is extending the designs beyond its own products with additional items such as emoji-inspired sunglasses.

Read full story: Advertising Age (free access for SmartBrief readers) (2/19)

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