Introducing MIST TWST, a refreshingly crisp lemon-lime soda with a twist of real juice
Source PEPline 4/27/16
Check your aisles for MIST TWST, PepsiCo’s new lemon-lime soda with a twist of real juice and a whole lot of flavor. The refreshingly crisp taste is caffeine-free, and also available in Diet and regionally in a new cherry flavor. Fan favorite Cranberry MIST TWST will return with a refreshing new flavor in time for the holiday season.
As part of the launch, the brand released three unique new TV commercials, highlighting the lemon-lime refreshment cues and featuring a brand new track from Indie artists Giants of Industry ft. GRAMMY award winning producer Luney Tunez. Check out two of the spots here: https://youtu.be/hXrLLOua588 or https://youtu.be/BAASpN_ZmKg.
The brands will take to the streets and drive consumers to discover the great new taste of Mist TWST this summer via a national sampling tour. Also, as “the Lemon-Lime of Game Time,” MIST TWST is a proud partner of the NBA and will cross-brand with in-store retail elevation and on-site activation at the NBA Playoffs and Finals.
"The launch of MIST TWST marks an exciting new foray by PepsiCo into the large lemon lime category,” said Homi Battiwalla, senior director, marketing, CSD flavors. “We have a great tasting new product just in time for the summer that we would love consumers to discover, and we're excited to present an engaging multimedia campaign that will bring alive our point of difference in a never-before-seen way."
Stay tuned for more from Mist TWST, including a national sampling tour this summer, and follow the brand on its new social pages on Facebook, Instagram & Twitter. Visit the newly launched www.MISTTWST.com for additional information.